magazines Loewy’s attention was called to industrial design when he

was commissioned to improve a mimeograph machine in 1929.

Loewy's designed under simple terms, using his MAYA principle: Most Advanced Yet Simple. He believed that “the adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm" .After outstanding success throughout his life Loewy passed away in 1986, after a period of poor health, in Mote Carlo, Monaco, at the age of 92. Loewy - businessman, educator, illustrator and author – had undoubtedly established himself as one of history’s most famous and influential designers.

Raymond Loewy was born in 1893 France. He grew up in a Paris, which suddenly became a hive of industry. During his youth he witnessed the rapid success of automobiles, airplanes, telephones and others. Inspired by all this movement, by age fifteen, he sketched a model airplane powered by an elastic band which won him the prestigious James Gordon Bennett Cup. After developing his design skills and amazed by the positive words of his two brothers, who lived in the US, Loewy moved to New York in 1919.
Slowly achieving success in the US during the great depression wasn’t an easy task, but after landing a career as a fashion illustrator for different