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His list of client could read like a Who’s Who of US big business, with clients like Coca-Cola, Lucky Strike, Greyhound, TWA, Exxon, Shell, NASA and many others.

From the toothbrush to the locomotive, from the lipstick to the ocean liner, his designs accompanied Americans during, virtually, all times, making him one of the most notorious and famous designers during his lifetime, and then some.

Loewy enriched American industrial design through a skillful combination of avant-garde and popular elements. And it was he who came up with the magic formula for this delicate balancing act: "most advanced yet acceptable"



Raymond Loewy is one of the most famous characters of industrial design. Loewy, who was born in France, grew to become the central figure in American industrial design between 1925 and 1980. Throughout his lifetime he managed to witness the flourishment of industrial production.
Loewy promoted industrial design
everywhere he went.

His work was so colossal that the products his design firm "Loewy," had created during just one year , according to Time magazine, had a turnover of three billion dollars.
In 1949 he was showcased in the cover of Time Magazine with an aureole of his most important designs.


All content for this website has been extracted from:
"A History of Industrial Design" by Edward Lucie-Smith.
"Icons of Design: the 20th century" Edited by Volker Albus and others.
"Raymond Loewy" Pioneer of American Industrial Design." Edited by Angela Scgonberger
www.RaymondLoewy.com


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